FOR FOUNDERS & CEOs LEADING GROWING BRANDS

COMPASS

brand

A 90-MINUTE STRATEGY SESSION TO CLEARY IDENTIFY HOW YOUR PURPOSE IS A DIFFERENTIATOR TO STAND OUT AND INSPIRE PEOPLE TO TAKE ACTION.

SEARCHING FOR THE RIGHT WORDS

Big ideas are hard to express. Bringing them to life is even harder.

  • You understand your purpose and differentiator. But, everyone else? Depends who you ask…

  • You’re growing fast. You don’t have time to teach the “why” to everybody 1:1.

  • You know it when your team gets it right. But when you explain it, the words are all wrong.

  • You need your leaders to “get it.” Fast. So they can help you bring your idea for a brand to life.

  • You want your culture to grow as the company grows and you know it takes leadership clarity to do it.

HOW YOU LEAD IS HOW YOU CREATE A BRAND

Translate your purpose into a leadership message that people will rally around.

Get the clarity you need to lead your company from business to purpose-driven brand in a 1:1 strategy session.

THE BRAND COMPASS IS:

A strategic session for Founders & CEOs

Brand Compass is a 90-minute strategy session for Founders & CEOs who are ready to:

Clearly describe your purpose: why you started and what you're building toward.

Identify your differentiator: the thing that sets you apart in a crowded market.

Get language you can use: in team meetings, hiring, pitching, and brand messaging.

Take the first step to create a purpose-driven brand strategy.

HOW THIS MANAGEMENT CONSULTING IS DIFFERENT:

LEADERSHIP STRATEGY

TALK THE TALK.

Use your purpose as a navigational tool to lead.

The Brand Compass is not a branding exercise. It’s a leadership move that positions you to rally your team, rise above competitors, and make an impact.

That’s because: branding isn’t just how you show up in marketing—it’s how you lead your company.

Management consulting for CEOs and Founders who need clarity to effectively communicate your “why” to your team.

The Brand Compass is a chance to focus and translate your Purpose into something your team and your clients can understand. (And, dare I say it, love!?) It’s a mind-clearing, focused experience where we tackle questions like:

  • What do you hate about your industry that you can’t wait to change?

  • When do clients have A-HA’s as a result of your service or product? Why?

  • Forget about your actual product or service. How do you actually help people?

The session is powerful. The insights immediate. You’ll think about your brand and business in new ways, while I help you clearly identify how your purpose is a differentiator to stand out and inspire people to take action.

HERE’S HOW IT WORKS:

Schedule a 15-minute call with Amelia to reserve your spot. Choose a 90-minute time slot that works for your schedule.

Book a strategy session.

Before the strategy session, you’ll complete focused thought starters designed to extract your Purpose and Differentiator so we can maximize our time together.

Thought starters.

Work directly with me in a 1:1 strategic session. Walk away with a verbal translation of your messy, intuitive ideas—turned into strategic language that sticks—and a 1-page brand brief that captures it all.

LET DO IT >

Join the call. Get clarity.

“Amelia is a CEO Whisperer. She’ll help you turn chaos into clarity.”

JEFF SOCHA

Founder & CEO, Socha Capital

WHAT’S INCLUDED:

20+ years of experience packed into 90-minutes.

Focused though-starters designed to extract your purpose and differentiator.

A 90-minute 1:1 working session with me. It’s live, high-impact and founder-focused.

A 1-page Brand Brief summarizing your purpose and differentiator.

Plus, a credit equal to the Brand Compass fee toward the Brand Breakthrough—a 2-day Intensive to create your complete brand strategy—if booked within 6 months.

IMMEDIATELY PUT YOUR BRAND COMPASS TO USE

Lead with clarity of purpose.

Talk the talk. Know exactly how to articulate your purpose and what sets you apart—to your team, clients, investors.

Make confident decisions, faster. Products, marketing messages, hiring decisions get easier with clear purpose.

Own your story. Instead of out-sourcing your story to marketers, define your core message in your own words.

Be consistent. Accomplish goals that are unified by your purpose—in every part of your business.

Lay the foundation. Take the first step to develop a brand strategy that aligns your brand, culture, and communication.

Grow with confidence. Use the Brand Compass to reduce the chaos of growth.

THE FIRST STEP TO CREATE A BRAND STRATEGY

You don’t need another consultant. You need a strategic translator.

For 20+ years, I’ve helped Founders of fast-growing companies translate their instinctive purpose and differentiator into clear, strategic brand language that inspires everyone around them.

“Collaborative, thought provoking, and productive. Amelia handled each challenge with the confidence and precision of a master conductor.”

JAIME RAE TURNBULL

Founder, JRT Communications

“I’m already seeing the results of this work through increased customer engagement and sales, and it feels great.”

DIANE WELLS

Founder, DEW GOODS

“Amelia is truly brilliant to work with. She’s strategic, creative and fun—I got the clarity I needed to expand my business.”

Founder, K Kircher Home

KATHRYN KIRCHER

WHY I MADE BRAND COMPASS:

Say what you mean and build what you believe in.

Here’s what I’ve learned after two-decades working alongside Founders leading fast-growing companies: Big ideas are hard to express. And, bringing them to life is even harder.

Being stuck in your head, struggling to find the right words to rally people to take the right-kind of action, is a frustrating place for an action-oriented, purpose-driven Founder to live.

The most effective leaders excel at communicating their big ideas.

When you can communicate exactly why you do what you do—and how it makes you different—you lead with more confidence, inspire people to take action, and build a brand that can scale without losing its way.

I created the Brand Compass because every Founder needs language that feels as true and powerful as their Purpose.

THIS IS HOW YOU GET CLARITY TO LEAD.

READY TO LEAD WITH

CLARITY OF PURPOSE?

Schedule a 15-minute call with Amelia to reserve your Brand Compass strategy session and get access to the thought starters.

Brand Compass Engagement, $950

A 90-minute 1:1 working session with Amelia that’s live, high-impact and founder-focused.

Focused though-starters designed to extract your purpose and differentiator.

A 1-page Brand Brief summarizing your purpose and differentiator.

Plus, a $950 credit toward the Brand Breakthrough—a 2-day Intensive to create your complete brand strategy—if booked within 6 months.

Frequently Asked Questions:

The most common questions clients ask when they’re just getting started.

Don’t see your question on the list?

  • Founders and CEOs leading growing brands who need to more effectively communicate with their teams, partners, and investors.

  • The work we do in the Brand Compass is the foundation for brand strategy. Clearly expressing your purpose and differentiator is the first step to building a brand.

  • My clients are CEOs, Founders, and Solo-Entrepreneurs in growing and changing businesses.

    • Collaborative

    • Ready to make decisions and take action

    • Looking for an organized process

    • Open to feedback and new ideas

    • A desire to do hands on work

    • Purpose-driven

    • Wants to learn

    • Seeking executive level, expert guidance

    • Looking for a long-term business strategy to drive growth

  • Schedule a 15-minute call to reserve your 90-minute Brand Compass strategy session and get access to the workbook. Schedule your 15-minute call here >

  • Those who complete the Brand Compass receive a credit of $950 toward the Brand Breakthrough—the complete process to create a Brand Strategy—if booked within 6 months.