meet amelia
>
Ambition is a creative force.
It’s what moves us to build something that doesn’t exist yet. To become someone we haven’t been before. To take an idea from imagination to reality—and to keep going when the path gets harder than we expected.
I helped build a $1 billion brand and trekked 6,000 miles across America.
I've spent thousands of hours working alongside founders and entrepreneurs at the most consequential moments of their companies.
What I've learned — from the boardroom and the backcountry — is that ambition isn’t really about achievement.
It’s the pursuit of our potential.
Welcome. I’m glad our paths crossed.
Join 9,000 people who follow Amelia for actionable tools on goal pursuit, leadership, and building a purpose-driven brand.
I've spent more than 20 years helping people and companies achieve ambitious things.
Where it started: My executive career began at a startup where my employee number was 3. Alongside the Founder, we grew that business to $72 million in three years. I learned then what I still believe now: the earliest decisions about culture, brand, and leadership set the ceiling for everything that follows.
Where it scaled: As the youngest Vice President at a 50-year-old company, I worked alongside the Founder as a member of the leadership team to triple sales and build a $1 billion brand — by putting busy moms at the center of a family of legacy. That experience taught me that even the most established organizations can be transformed when leaders are willing to lead from their values.
Who I've worked with: More than 2,500 team members — from founder-led startups and billion-dollar enterprises — have used my frameworks to align their team and vision.
My work includes collaborations with business leaders, A-List celebrities, Oscar winners, and HGTV stars.
Today, I sit on the board of The Best & Brightest Companies to Work For and run this agency focused on brand strategy, integrated marketing, and leadership development dedicated to one thing: helping purpose-driven leaders perform at the highest level.
Browse my portfolio here.
“Amelia is sensational. I’ve never been more motivated professionally and personally.”
BRIANNA KEMP
“Amelia brought a unique, out-of-the-box approach to every challenge, turning even the most complex problems into opportunities for innovation leading to success.”
COURTNEY MIESEL
“Amelia helped us sharpen our brand. We dove deep into our DNA, asked hard questions, and came out with clarity and conviction.”
JAMIE THOMPSON
I believe that ambition can climb the ladder and climb a mountain.
Some of my toughest moments and biggest accomplishments have happened in the great outdoors.
I paddled 2,200 miles down the Mississippi River from Minnesota to the Gulf, hiked 2,193 miles on the Appalachian Trail, served as Crew Chief and film producer for a 65-mile, non-stop Guinness World Record Swim, and more.
These aren't just adventures.
They are the places where I’ve discovered what I’m capable of and how I want to live.
MY VISION
A world where ambition makes us better, not just bigger
Pursue boldly. Become fully.
MY VALUES
High Performance
Pursue your potential.
Do the hard things. Build what doesn't exist. Develop the capacity to perform at your highest level.
Deep Purpose
Know what makes the effort worth it.
Connect ambition to something meaningful—not simply someone else's definition of success.
Intentional Practice
Create meaning in the pursuit.
Build practices that make the pursuit meaningful, sustainable, and your own.
Life of Adventure
Follow your excitement.
Let curiosity lead you toward experiences that expand your sense of what’s possible.
