Meet

Amelia

Working at the crossroads of purpose-driven business, intentional practice, and the pursuit of potential.

You understood the assignment. You checked the boxes, built the business, climbed the ladder. But now the path forward feels different. The question isn’t just “what’s next?”—it’s “what’s meaningful?” Believe me, I know how you feel.

I helped build a $1 Billion brand, but success didn’t feel like I thought it would.

Despite my big title and big accomplishments, I felt a big disconnect in my life. I was stuck in a cycle of relentless productivity that made me feel strung out on my to-do list and cut-off from my purpose.

I knew that my potential was bigger than a crammed calendar and an over-flowing inbox. So, I made a big change. I left my high-profile job to trek thousands of miles across America in search of a more meaningful way to achieve.

I hiked more than 3,500+ miles on America’s National Scenic Trails. I paddled the Mississippi River 2,100+ miles from it’s source to the sea. I studied mindfulness with hula practitioners in Hawaiʻi and became a maker of lei.

The journey led me to develop leadership systems that generate real results that feel right.

Because, the only thing more satisfying than accomplishing our biggest goals is finding satisfaction in the process. Otherwise, we haven’t achieved much, have we?

Welcome. I’m glad our paths crossed.

My Journey from the C-Suite to the Summit

BUSINESS GROWTH ADVISOR TO CEOs, FOUNDERS & HIGH-ACHIEVERS

MY RESUMÉ

HIGH-PERFORMANCE. DEEP PURPOSE.

Since 2003, I’ve been working with CEOs, Founders and High-Achievers to get the clarity they need to build high-performance brands and careers around their values.

More than 2,500 leaders—from scrappy, founder-led start-ups to billion dollar giants—have used my framework to grow.

My work includes brand strategy, culture-building, communication, and leadership development that guides leaders to reach their potential, in business and life.

I believe that when it comes to authentic success—where we generate real results that feel right—what we do is just as important as how we do it.

I started my leadership career at a start-up, where my employee number was “3.” Alongside the Founder, we grew that business to $72-Million in 3 years. 

Later, as the youngest Vice President at a 50-year-old brand, I worked hand-in-hand with the Founder to 3x sales, hitting $1-Billion. We put the spark back into a family of legacy brands using purpose-driven strategies.

Today, I run this brand strategy and leadership development company to guide purpose-driven leaders to lead and live fully. 

MY PURPOSE

The intentional pursuit of potential.

Most people don’t think about intentional practice and productivity co-existing as they race to check off their to-do lists or wonder if the hard work is worth it. But I believe it’s the shift that turns success into satisfaction.

The truth is, there’s not a productivity hack for satisfaction.

Instead, satisfaction is created by wrapping strands of purpose around our every day activities of achievement.

MY COMPANY VISION

Ambition is a creative force.

Building a $1 Billion brand and becoming an accomplished long-distance adventurer taught me the same profound lesson in different ways:

Ambition is the pursuit of potential.

We harness it to become whomever we imagine we can be. Ambition can climb a ladder AND dig deep into meaning. When we direct it with intention, ambition is the energy of purpose.

This company exists to redefine ambition as the force that creates success and satisfaction—because our full potential includes both.

What I do to channel my ambition as a creative force:

THE PILLARS OF MY WORK

Purpose. Guide companies to grow using purpose-driven brand and leadership strategies.

People. Guide results-driven high-achievers to become the leader they imagine they can be.

Practice. Teach intentional practices that make hard work worth it, everyday.

Process. Design clear and easy-to-use business processes that solve the challenges of growth with authenticity.

Leveraging more than 20+ years experience to guide CEOs, Entrepreneurs and High-Achievers using brand strategy, culture-building, communication, and leadership development.

What People Say:

Fantastic, incredible, amazing and WOW! I don’t think there are enough enthusiastic words to express how I feel about the results.

MR. ART VAN, CHAIRMAN & FOUNDER

Amelia is a CEO whisperer. She’ll help you turn chaos into clarity.

JEFF SOCHA, FOUNDER

SOCHA CAPITAL

Amelia is sensational. I’ve never been more motivated personally or professionally.

BRIANNA KEMP, ENTREPRENEUR

THE LODGE AT PLEASANT POINT

MY VALUES

How I Work

Show, Don’t Tell.


Guidance is the art of showing, not telling.

Communicate to Connect.


Engage in meaningful dialogue to build relationships.

Think Big.


Imagine the possibilities without limiting beliefs.

Take Action.


Ideas are just ideas without action.

Feel good.


How you work is how you feel. The goal is to feel good.

Create. Innovate. Recognize. Appreciate. Celebrate. Reflect.

Say WOW!


ACHIEVING BIG GOALS

I’m known for

CREATIVE, STRATEGIC, FUN

what people say

100% TRAVEL

where I live

LOVE IT!

overheard saying

WOW!

YES!

5,000 AND COUNTING

trail miles to date

Some of the adventures that challenged me the most:

Brand strategist Amelia Ellenstein hikes the Pacific Crest Trail

Hiking 3,500+ miles on America’s National Scenic Trails — The Appalachian Trail, Colorado Trail, John Muir Trail, & Pacific Crest Trail, to name a few.

Amelia Ellenstein hikes in a slot canyon
Management consultant Amelia Ellenstein wears a lei in Hawaii
A close up of palm fronds in Hawaii

Studying mindfulness in Hawaiʻi with practitioners of hula.

Management consultant Amelia Ellenstein paddles the Mississippi River at sunrise

Paddling 2,100+ miles down the Mississippi River from the source in Minnesota to the Bayous of Lousiana.

Journeys that Iʻm proud to be a part of:

Paddled alongside my husband while he swam 65-miles non-stop in 40 hours, 57 minutes and 11 seconds to set a Guinness World Record that benefited people with Parkinson’s.

Lived in a mostly off-the grid cabin for a year helping a 100-year-old non-profit care for The Appalachian Trail.

Produced an award-winning documentary for a charity founded by Olympians …and it aired on PBS!

Guided a community-based Hawaiian organization to chart their Vision to maintain a five-acre coastal cultural refuge using traditional practices.

Worked alongside the leaders of a Native-Hawaiian community center to outline their growth plan to restore meaning and purpose in traditional Hawaiian practices.