meet amelia
High performance.
Deep purpose.
I helped build a $1 billion brand, hiked 3,500 miles across America's great trails, and studied mindfulness with hula practitioners in Hawaiʻi.
I've spent thousands of hours working alongside founders and entrepreneurs at the most consequential moments of their careers.
What I've learned — from the boardroom and the backcountry — is that the only thing more satisfying than accomplishing our biggest goals is finding satisfaction in the process.
Otherwise, we haven’t achieved much, have we?
Welcome. I’m glad our paths crossed.
Join 9,000 people who follow Amelia for actionable tools on goal pursuit, leadership, and building a purpose-driven brand.
Entrepreneurs call me when they need to make the leap from Chief Doer to CEO so they can grow with less chaos and more clarity.
20 years. Thousands of leaders. One consistent belief: how you build matters as much as what you build.
Where it started: My executive career began at a startup where my employee number was 3. Alongside the founder, we grew that business to $72 million in three years. I learned then what I still believe now: the earliest decisions about culture, brand, and leadership set the ceiling for everything that follows.
Where it scaled: As the youngest Vice President at a 50-year-old company, I worked hand-in-hand with the founder to triple sales and build a $1 billion brand — by putting purpose back at the center of a family of legacy. That experience taught me that even the most established organizations can be transformed when leaders are willing to lead from their values.
Who I've worked with: More than 2,500 leaders — from scrappy founder-led startups to billion-dollar enterprises — have used my framework to grow.
My work includes collaborations with supermodel Cindy Crawford, Grammy and Oscar-winner Jennifer Hudson, Nigel Barker of America’s Next Top Model and HGTV’s Hillary Farr.
Today, I sit on the board of The Best & Brightest Companies to Work For and run this brand strategy and leadership development practice dedicated to one thing: helping purpose-driven leaders perform at the highest level — without losing themselves in the process.
MY VISION
Ambition is a creative force.
Building a $1 Billion brand and becoming an accomplished long-distance adventurer taught me the same profound lesson in different ways:
Ambition is the pursuit of potential.
We harness it to become whomever we imagine we can be. Ambition can climb a ladder AND dig deep into meaning. When we direct it with intention, ambition is the energy of purpose.
This company exists to redefine ambition as the force that creates success and satisfaction—because our full potential includes both.
The miles that shaped
the methodology.
Most of what I know, I learned in boardrooms. The rest, I learned out here. These aren't just adventures. They're the laboratory where my framework for sustained, intentional effort was tested — mile by mile, day by day, in conditions that demanded everything I have.
Paddled 2,100+ miles down the Mississippi River from the source in Minnesota to the Bayous of Louisiana.
Hiked 3,500+ miles on America’s National Scenic Trails — The Appalachian Trail, Colorado Trail, John Muir Trail, & Pacific Crest Trail, to name a few.
Paddled alongside my husband while he swam 65-miles non-stop in 40 hours, 57 minutes and 11 seconds to set a Guinness World Record that benefited people with Parkinson’s.
Produced an award-winning documentary for a charity founded by Olympians …and it aired on PBS!
Studied mindfulness in Hawaiʻi with practitioners of hula.
THE PILLARS OF MY WORK
What I do to channel my ambition as a creative force:
Purpose. Guide companies to grow using purpose-driven brand and leadership strategies.
People. Guide results-driven high-achievers to become the leader they imagine they can be.
Practice. Teach intentional practices that make hard work worth it, everyday.
Process. Design clear and easy-to-use business processes that solve the challenges of growth.
“AMELIA IS SENSATIONAL!”
Leveraging more than 20+ years experience to guide CEOs, Entrepreneurs and High-Achievers using brand strategy, culture-building, communication, and leadership development.
MY VALUES
How I Work
Show, Don’t Tell.
Guidance is the art of showing, not telling.
Communicate to Connect.
Engage in meaningful dialogue to build relationships.
Think Big.
Imagine the possibilities without limiting beliefs.
Take Action.
Ideas are just ideas without action.
Feel good.
How you work is how you feel. The goal is to feel good.
Say WOW!
Create. Innovate. Recognize. Appreciate. Celebrate. Reflect.