FOR FOUNDERS & CEOs NAVIGATING THE COMPLEXITIES OF GROWTH
BREAKTHROUGH
brand
AMELIA’S SIGNATURE 2-DAY BRAND STRATEGY INTENSIVE
In the chaos of growth, it can feel impossible to get everyone moving in the same direction.
LET’S BE HONEST. IT’S A WILD RIDE.
Your marketing doesn’t look like you, sound like you, or feel like you.
The company is growing, but leaders aren’t clear how to navigate the changes.
Priorities are hard to explain. The day-to-day grind gets in the way of strategy.
You’ve build something special, but you’re not sure how to keep it special as you grow.
WHO YOU ARE IS HOW YOU’RE DIFFERENT
Turn your purpose into a clear strategy to align your brand, business, and team.
Align everyone and everything with brand strategy. Grow with purpose. Grow with confidence.
THE BRAND BREAKTHROUGH IS:
A dynamic system to build a brand using clarity of purpose.
The Brand Breakthrough is a live, immersive workshop for purpose-driven Founders and CEOs who are ready to:
Scale without having to do it all yourself or schedule 1:1 meetings that aren’t sustainable.
Clearly and consistently position their brand to stand out and sell.
Package their vision into a business-guiding strategy that everyone can use.
Create a culture that attracts top-talent, and keeps them engaged.
Align business operations with their values.
HOW THIS BRANDING WORK IS DIFFERENT:
BRAND STRATEGY
DONE. IN JUST 2-DAYS.
Create a complete brand strategy and put an end to chaos by the end of a week.
This is not a generic online branding course. It’s not a big advertising agency where you’ll be handed off to a junior partner or loaded down by endless discovery meetings.This is a hands-on, expert-guided brand strategy engagement in a focused format.
Together, we’ll walk through my proven process filled with expert insight, real-time coaching, and strategic guidance to create clarity and drive growth.
You’ll think creatively and critically about your business. Then, we’ll craft a compelling, authentic brand strategy that you can immediately put to use—even if you can’t describe your brand now or feel like everyone on your team sees it differently.
A focused, brand strategy workshop for CEOs, Founders & Entrepreneurs who are ready to align their brand, business and team right now.
The Brand Breakthrough has been applied by solo entrepreneurs and by leaders serving thousands of employees. It’s been put to use in industries as wide and varied as financial start-ups, e-commerce companies, retail giants, and cultural non-profits.
Every time leaders use it, they gain the clarity they need to build a company around their values. A company full of purpose.
HERE’S HOW IT WORKS:
Schedule a 15-minute call with Amelia to reserve your Brand Breakthrough. Choose the format that works for you.
Book it.
Work with me using a proven process to create your brand strategy. We’ll define who you are, what you do, and why your work matters. Then, we’ll make it clear how you’re different…and better.
Get Clarity.
Confidently and consistently align everyone and everything using your brand strategy, so you can grow (with less chaos).
Align everything.
“Fantastic, incredible, amazing and WOW!”
I don’t think there are enough enthusiastic words to express how I feel about the results.
ART VAN ELSLANDER
Founder & Chairman
THE BRAND BREAKTHROUGH EXPERIENCE:
A proven framework built on 20+ years of experience.
Expert guidance and feedback in private, hands-on sessions dedicated to the development of your brand.
The worksheets, tools and resources you need to easily and confidently do the work.
An actionable, straightforward brand strategy we develop together that is 100% unique to you.
A concise summary of your brand strategy so you can clearly communicate it to stakeholders.
An implementation check-list to immediately begin using your brand strategy to guide business operations, marketing messages, employee experience, and more.
IMMEDIATELY PUT YOUR BRAND STRATEGY TO USE:
Align your brand, business and team right away.
Put an end to confusion. Get total clarity so you can make decisions easier and build your business with confidence.
Inspire your customers to buy with a consistent, customer experience that delivers your brand promise…always.
Stand out from the competition. Develop clear and consistent marketing that’s authentic and compelling.
Be consistent. Accomplish goals that are unified by your brand strategy—in every part of your business.
Create a plan to grow. A brand strategy is the guidebook for how you want to grow..
Nurture a company culture that you love by hiring people that bring your brand strategy to life through their actions.
CHOOSE YOUR PATH
TWO FORMATS TO PICK FROM
TWO FORMATS TO CHOOSE FROM:
An on-site, 2-day intensive for CEOs, Founders & their teams.
A virtual 8-session, 1:1 intensive for small business owners without a leadership team.
for CEOs, Founders & their teams
2-Day Workshop
This in-person, 2-day workshop is designed to unify a team with clarity. Invite up to 12 leaders to this private engagement at your office or off-site location.
Expert led facilitation by Amelia Ellenstein of a private 2-day, in person brand strategy workshop for you and your key leaders.
WHAT’S INCLUDED:
An actionable, straightforward brand plan we develop together during the workshop. Immediately begin using your strategy to guide business operations, sales process, website development, marketing messages, employee experience, and more.
A 40+ page proprietary activity book with creative and thought provoking group exercises.
A CEO Checklist that outlines the steps to prepare your team for the workshop—so you get the most out of it.
Thought-starter email for each participant, with an overview of the workshop purpose, what to expect, and a quick-read article and worksheet to prime their thinking.
2-Day, Brand Breakthrough for CEOs, Founders & their Teams: $12,950
for Solo-Entrepreneurs
8 Virtual Sessions
& Small Business Owners
Designed for busy solo-entrepreneurs and small business owners, this high-touch intensive combines 8 private, 1:1 virtual sessions with in-depth tools and resources you can complete at your own pace.
8 Private, 1-hour strategic sessions with brand strategy expert Amelia Ellenstein, via phone or video call.
WHAT’S INCLUDED:
8 Online 1-hour modules with articles, worksheets, and brand strategy expertise to think deeply about your business and get the most out of each coaching session.
Lifetime access to the Brand Breakthrough Learning Portal, a private membership site for budding brand strategists.
Mobile friendly so you can access the modules where ever, whenever is right for you.
8 Virtual Sessions for Solo-Entrepreneurs & Small Business Owners: $7,950
A PROVEN BRAND STRATEGY FRAMEWORK
Trusted by more than 2,500 leaders.
This brand strategy framework has been applied by CEOs leading thousands of employees and entrepreneurs in growth mode.
Every time leaders use it, they gain the clarity they need to bring their big ideas to life. A company aligned by purpose and ready to grow.
“I’m already seeing the results of this work through increased customer engagement and sales, and it feels great.”
Founder, DEW GOODS
DIANE WELLS
“Amelia kept it fun and engaging for everyone—not easy! She helped us come away with meaningful ideas for positive change.”
Founder, Austin Wealth Management
KEVIN X. SMITH
“Amelia helped us sharpen our brand. We dove deep into our DNA, asked hard questions, and came out with clarity and conviction.”
JAMIE THOMPSON
Socha Capital
WHY I MADE BRAND BREAKTHROUGH:
Clarity is a competitive advantage.
When leaders are confused they don’t know where to lead. When customers are confused, they don’t buy.
Fast-growing companies don’t need more complexity—the chaos of growth is complex enough. They need more clarity.
Over the years, I’ve sat across from countless purpose-driven Founders and CEOs with heart and drive. But their Vision was messy and their team wasn’t aligned. Marketing was inconsistent and team communication unclear. New initiatives fell flat. As a result, their brand wasn’t making an impact.
Confusion isn’t a business problem. It’s a clarity problem. And, we can fix it—faster than most people think.
That’s why I created Brand Breakthrough—to guide Founders & CEOs of growing companies to breakthrough the messy middle of growth and build a purpose-driven company with brand strategy.
THIS IS HOW YOU ALIGN EVERYONE AND EVERYTHING.
READY FOR CLARITY?
Schedule a 15-minute call with Amelia to reserve your Brand Breakthrough. Choose the format that works for you.
Expert guidance and feedback in private, hands-on sessions dedicated to the development of your brand.
What’s included:
The worksheets, tools and resources you need to easily and confidently do the work.
An actionable, straightforward brand strategy we develop together that is 100% unique to you.
A concise summary of your brand strategy so you can clearly communicate it to stakeholders.
An implementation check-list to immediately begin using your brand strategy to guide business operations, marketing messages, employee experience, and more.
Frequently Asked Questions:
The most common questions clients ask when they’re just getting started.
Don’t see your question on the list?
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A brand strategy isn’t an advertising campaign. Or, a logo. Or, a whiz bang website. Though, whiz bang marketing projects are very often the result.
A brand development strategy is an intentional business plan that comes before the advertising campaign. It’s the foundation that the marketing—and everything else from your selling process to your employee training—is built upon, so that you confidently, consistently, and purposefully grow.
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My proprietary brand strategy process has been applied by more than 2,500 leaders. It’s been put to use by solo entrepreneurs and by leaders serving thousands of employees, in industries as wide and varied as financial start-ups, e-commerce companies, retail chains, and cultural non-profits. No matter the business or service, if you have a brand, I can help.
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My clients are CEOs, Founders, and Solo-Entrepreneurs in growing and changing businesses.
Collaborative
Ready to make decisions and take action
Looking for an organized process
Open to feedback and new ideas
A desire to do hands on work
Purpose-driven
Wants to learn
Seeking executive level, expert guidance
Looking for a long-term business strategy to drive growth
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Yes! Business Consulting and Leadership Coaching services are available to those who have a brand strategy in place. We can refine or build on what you have.
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More than 2,500+leaders—from financial advisors and retail sales experts, to cultural leaders and alchemists in the wellness industry—have used this branding framework to unlock the clarity they need to build a business around their values and grow. Trust me, you can do this, too.