STEP 2 in the 3 STEP SYSTEM
BLUEPRINT
BIG IDEA!
Plan and execute strategic business projects that consistently bring your brand strategy to life.
Do your branding initiatives struggle to get traction?
*
*
*
You don’t know how to design marketing that communicates your brand.
Your team doesn’t have a reliable process to accomplish strategic brand projects.
There isn’t a leader on your team with the bandwidth to spearhead complex, cross-functional goals.
Big ideas are hard to express. Bringing them to life is even harder. Without a project management system to accomplish goals, your brand never comes to life.
A brand strategy only becomes a brand when you take action.
In this management consulting engagement we’ll prioritize your brand projects, make a plan, and take action.
Together, we’ll turn your big idea into reality with a proven project management system using implementation tools designed specifically for branding initiatives.
Organize your team, accomplish your goals, and maximize results.
The Big Idea Blueprint helped build a $1 Billion brand.
This is the exact project management system that I used to help build a $1 Billion company.
This system can handle any brand project you throw at it: websites, marketing materials, product launches, the customer journey, employee experience design, annual planning initiatives, and more.
It’s easy to learn, easy to use, and easy to replicate…over and over again.
Collaborative, thought provoking, and productive. Amelia handled each challenge with the confidence and precision of a master conductor.
“
— JAIME RAE TURNBULL
CEO & FOUNDER, JRT COMMUNICATIONS
HERE’S HOW IT WORKS:
Choose a strategic brand project to tackle.
1 Choose a Project
Apply a proven project management system to organize your team, accomplish your goals, and maximize results.
2 Accomplish Your Goals
3 Bring Your Brand to Life
Confidently and consistently bring your big ideas to life. Grow.
The Big Idea Blueprint
We Can Accomplish Together:
5 Brand Projects
ON BRAND
WEBSITE
THE FIRST IMPRESSION
your Website
OF YOUR BRAND
Get the organizational tools and design direction you need to refresh—or completely overhaul!—your website. Create a website that looks like, sounds like, and feels like you.
BRAND
LAUNCH
THE COMMUNICATION
your Brand Strategy Launch
OF YOUR BRAND
Create programs and tools that on-board everyone on the team to your Vision, Values, and Mission so they know exactly how to bring it to life.
SALES
JOURNEY
your Sales Journey
OF YOUR BRAND
THE EXPERIENCE
Intentionally design every touchpoint in the sales journey. Create an experience that delivers on your brand promise every step of the way.
EMPLOYEE
EXPERIENCE
your Employee Experience
THE CHAMPIONS
OF YOUR BRAND
Design systems for clarity and personal development that nurture your brand culture. Build a community around your big idea.
ANNUAL
PLANNING
your Annual Plan
THE BUSINESS STRATEGY
FOR YOUR BRAND
Roll out annual strategic initiatives using a straightforward, repeatable process along with systems of accountability. Align everyone’s work with your vision.
Do you have a different challenge that’s not listed here?
I’m in. Let’s talk.
HOW THIS MANAGEMENT CONSULTING ENGAGEMENT IS DIFFERENT:
This is how we bring your big idea to life.
The Big Idea Blueprint is a strategic consulting engagement that guides you to close the gap between your Vision and your current reality.
We’ll work side-by-side to solve your real-world brand problems using your brand strategy. Like, how to express your brand on your website, how to design an on-brand sales journey, or how to build your brand culture.
We loved all the insight from Amelia.
“
— RECOGNATION
TEAM OF CERTIFIED RECOGNITION PROFESSIONALS
Strategic growth and business consulting services to solve your toughest brand strategy challenges.
This is for you if even one of these is stalling your growth:
Your marketing or website doesn’t look, sound, or feel like you.
You don’t know how to design a website that communicates your brand.
*
*
The company’s marketing is outgrowing the skills of the team.
*
Clients have different experiences depending on who they work with.
There’s no system in place to focus everyone’s work on annual goals.
*
*
Even great ideas don’t get organized.
There isn’t a leader with the bandwidth to lead brand strategy.
*
*
You don’t have a clear process to accomplish big projects
*
Your messaging is targeting the wrong people.
Your team is small; you need reinforcements to bring your brand to life.
*
*
The Big Idea Blueprint is a tool to get big things done.
10 Results of this project management system:
01
Confidently lead your team into the future. Reduce complexity with a clear plan of action.
02
Streamline your work with a proven project management process. Apply it to any project, in any department, at any time—no fancy software required.
03
Fix your marketing. Communicate your brand strategy in every piece of marketing you produce.
04
Solve cross-functional challenges in your selling process so clients have a seamless experience.
05
Consistently get work done. Deploy weekly, monthly and quarterly operational rhythms that create a sustainable cadence for big work.
06
Empower decision makers with clear roles, responsibilities, and metrics for accountability.
07
Build a culture of performance using a framework that fosters teamwork, commitment, and communication.
08
Communicate your goals company-wide, so your team focuses on the right work at the right time, together.
09
Develop top-performing leaders that are experts in project management.
10
Apply easy to use templates for project plans, creative briefs and meeting agendas to simplify the project management process.
A proven framework to deliver results.
The Big Idea Blueprint:
Turn your big ideas into reality using a reliable project management system.
The Big Idea Blueprint equips leaders with the skills to effectively lead, plan, and execute brand-driven projects.
This structured framework has helped teams successfully execute both creative projects and operational objectives–including website development, store design, public relations, client operations, human resources, sales, and IT.