GET THE FOUNDER-CLARITY YOU NEED TO LEAD A FAST-GROWING BRAND
The Brand Compass
HOW YOU LEAD IS
HOW YOU BUILD A BRAND
To become a purpose-driven brand, first you have to understand your purpose—and how it makes you different.
Get the clarity you need to lead your company from business to brand in a 1:1 founder-focused strategy session.
Big ideas are hard to express. Bringing them to life is even harder.
You understand your purpose. You know your differentiator. But everyone else? Depends who you ask…
You’re growing fast. You no longer have the time to teach the “why” one on one.
You feel it. You know when your team gets it right. But when you explain it, the words are all wrong.
You need your leaders to “get it”. Fast. So they can help you build the brand you imagine.
You want your culture to grow with you and you know it takes leadership to do it.
Brand Compass is a 1:1 strategy session, leadership tool, and launchpad for Founders & CEOs to get the clarity they need to create a purpose-driven brand strategy.
Translate your purpose into a leadership message that people can rally around.
The Brand Compass is a 90-minute strategy session for Founders who are ready to:
Clearly describe your core purpose: why you started, why you stay, and what you're building toward.
Identify your differentiator: the thing that sets you apart in a crowded market.
Get language you can use: in team meetings, hiring, pitching, and brand messaging.
Accomplish the first step to create a purpose-driven brand strategy.
You’ll walk away with a verbal translation of your messy, intuitive vision—turned into strategic language that sticks.
And you’ll get a 1-page Brand Brief that captures it all.
WHY I CREATED THIS:
1:1 to get the clarity you need to lead 1:world.
When I started working with founders more than 20-years ago, I noticed a pattern. Smart, high-integrity leaders were scaling companies—but starting to get off course. Not because they lacked vision. But because the people around them couldn’t quite follow it.
The words were off. The team was confused. The culture was drifting. Momentum stalled. That’s because: branding isn’t just how you show up in marketing—it’s how you lead your company.
The Brand Compass is a chance to focus and translate your vision into something your team and your clients can rally around. It’s a mind-clearing, focused experience where we tackle questions like:
What do you hate about your industry that you can’t wait to change?
When do clients have A-HA’s as a result of your service or product? Why?
The session is powerful. The insights immediate. You’ll think about your brand and business in new ways, while I help you clearly identify how your purpose is a differentiator to stand out (and compel people to take action).
This is the work I love most: helping founders say what they mean and build what they believe in.
THE BRAND COMPASS EXPERIENCE:
You bring the messy vision. I’ll bring the clarity.
The Brand Compass Workbook. Complete your pre-work at your own pace.
A 90-minute 1:1 working session with me. It’s live, high-impact and founder-only.
A 1-page Brand Brief summarizing your purpose and differentiator.
A credit of $999 toward the Brand Breakthrough—a 2-day Intensive to create your complete brand strategy—if booked within 6 months.
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Amelia is a CEO Whisperer. She’ll help you turn chaos into clarity.
JEFF SOCHA
CEO & FOUNDER, SOCHA CAPITAL
HERE’S HOW IT WORKS:
Choose a 90-minute time slot that works for you.
1 Book a session
2 Do the workbook
Instantly access the Brand Compass Workbook. Complete it at your own pace.
3 Get Clarity
Walk away with clarity and a 1-page brand brief summarizing your purpose and differentiator.
Meet Amelia Ellenstein
BUSINESS GROWTH GUIDE, AUTHOR, & AMBITIOUS ADVENTURER
DEDICATED TO THE PURSUIT OF YOUR POTENTIAL.
When it comes to purpose-aligned achievement, you could say I walk the talk.
I helped build a $1 Billion company. Then, I left my high-profile job to walk 1000’s of miles across America in search of a more meaningful way to achieve.
Along the way I learned that the only thing more satisfying than accomplishing our biggest goals is finding satisfaction in the process. Otherwise, we haven’t achieved much have we?
Today, more than 2,500 leaders—from founder-led start-ups to billion-dollar giants—have used my systems to build brands and lives around their values.
WHAT FOUNDERS HAVE TO SAY:
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Collaborative, thought provoking, and productive. Amelia handled each challenge with the confidence and precision of a master conductor.
JAIME RAE TURNBULL
FOUNDER, JRT COMMUNICATIONS
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KEVIN X. SMITH
Amelia is truly brilliant to work with. Strategic, creative, and fun. She guided me to get the clarity I needed to expand my business.
KATHRYN KIRCHER
FOUNDER, K KIRCHER HOME
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Amelia kept it fun and engaging for the whole group (not easy!). She helped us come away with meaningful ideas for positive change.
FOUNDER, AUSTIN WEALTH MANAGEMENT
Frequently Asked Questions:
The most common questions clients ask when they’re just getting started.
Don’t see your question on the list?
Ask me here.
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A brand strategy isn’t an advertising campaign. Or, a logo. Or, a whiz bang website. Though, whiz bang marketing projects are very often the result.
A brand development strategy is an intentional business plan that comes before the advertising campaign. It’s the foundation that the marketing—and everything else from your selling process to your employee training—is built upon, so that you confidently, consistently, and purposefully grow.
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My proprietary brand strategy process has been applied by more than 2,500 leaders. It’s been put to use by solo entrepreneurs and by leaders serving thousands of employees, in industries as wide and varied as financial start-ups, e-commerce companies, retail chains, and cultural non-profits. No matter the business or service, if you have a brand, I can help.
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My clients are CEOs, Founders, and Solo-Entrepreneurs in growing and changing businesses.
Collaborative
Ready to make decisions and take action
Looking for an organized process
Open to feedback and new ideas
A desire to do hands on work
Purpose-driven
Wants to learn
Seeking executive level, expert guidance
Looking for a long-term business strategy to drive growth
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Yes! Business Consulting and Leadership Coaching services are available to those who have a brand strategy in place. We can refine or build on what you have.
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More than 2,500+leaders—from financial advisors and retail sales experts, to cultural leaders and alchemists in the wellness industry—have used this branding framework to unlock the clarity they need to build a business around their values and grow. Trust me, you can do this, too.
The Brand Strategy Library:
What is the difference between brand strategy and marketing?
There's a crucial difference between brand strategy and marketing: Brand strategy is driven by internal motivation, defining who you are at your core, while marketing drives external action, communicating that identity to the world. One comes first, the other follows. Let's unpack it >
When is the Right Time to Create a Brand Strategy?
Whether you’re a fast-growing start up pulled in 1,000 directions or a legacy-brand ready to recharge, there’s a crucial question to answer: When is the right time to create a brand strategy to set your business up for lasting success? Find out here >
The most powerful brands are often born from a leader's unique and compelling vision – a spark of insight that illuminates the path forward. But what happens when that brilliant clarity is something only you can see? Here’s everything you need to know >
How to Align Your Team with Your Vision
A brand promise is not a marketing slogan. It's the commitment you make with everyone who engages with you—customers, employees, and partners. Learn three ways to bring your brand promise to life >