Get the clarity you need to lead a fast-growing brand.
COMPASS
brand
AMELIA IS A POWERHOUSE.
-AUBREY HOFFMAN
Clarity is a competitive advantage.
SEARCHING FOR THE RIGHT WORDS
Big ideas are hard to express. Bringing them to life is even harder.
You understand your purpose and differentiator. But, everyone else? Depends who you ask…
You’re growing fast. You don’t have time to teach the “why” to everybody 1:1.
You know it when your team gets it right. But when you explain it, the words are all wrong.
You need your leaders to “get it.” Fast. So they can help you bring your vision to life.
You want your culture to grow as the company grows and you know it takes leadership to do it.
HOW YOU LEAD IS HOW YOU BUILD A BRAND
Translate your purpose into a leadership message that people will rally around.
Get the clarity you need to lead your company from business to brand in a 1:1 founder-focused strategy session.
THE BRAND COMPASS IS:
A leadership tool for clarity of purpose.
Brand Compass is a 90-minute strategy session for Founders & CEOs who are ready to:
Clearly describe your purpose: why you started, why you work hard, and what you're building toward.
Identify your differentiator: the thing that sets you apart in a crowded market.
Get language you can use: in team meetings, hiring, pitching, and brand messaging.
Take the first step to create a purpose-driven brand strategy.
HOW THIS STRATEGIC BRAND SESSION IS DIFFERENT:
Use your purpose as a navigational tool to lead.
The Brand Compass is not a branding exercise. It’s a leadership move that positions you to rally your team, rise above competitors, and make an impact.
That’s because: branding isn’t just how you show up in marketing—it’s how you lead your company.
The Brand Compass is a chance to focus and translate your Purpose into something your team and your clients can understand. (And, dare I say it, love!?) It’s a mind-clearing, focused experience where we tackle questions like:
What do you hate about your industry that you can’t wait to change?
When do clients have A-HA’s as a result of your service or product? Why?
Forget about your actual product or service. How do you actually help people?
The session is powerful. The insights immediate. You’ll think about your brand and business in new ways, while I help you clearly identify how your purpose is a differentiator to stand out.
THE BRAND COMPASS EXPERIENCE:
20+ years of experience packed into 90-minutes.
The Brand Compass Workbook. Complete your pre-work at your own pace.
A 90-minute 1:1 working session with me. It’s live, high-impact and founder-focused.
A 1-page Brand Brief summarizing your purpose and differentiator.
Plus, a credit equal to the Brand Compass fee toward the Brand Breakthrough—a 2-day Intensive to create your complete brand strategy—if booked within 6 months.
IMMEDIATELY PUT YOUR BRAND COMPASS TO USE
Lead with clarity of purpose.
Talk the talk. Know exactly how to articulate your purpose and what sets you apart—to your team, clients, investors.
Make confident decisions, faster. Products, marketing messages, hiring decisions get easier with clear purpose.
Own your story. Instead of out-sourcing your story to marketers, define your core message in your own words.
Be consistent. Accomplish goals that are unified by your purpose—in every part of your business.
Lay the foundation. Take the first step to develop a brand strategy that aligns your brand, culture, and communication.
Grow with confidence. Use the Brand Compass to reduce the chaos of growth.
“Amelia is a CEO Whisperer. She’ll help you turn chaos into clarity.”
JEFF SOCHA
Founder, Socha Capital
HERE’S HOW IT WORKS:
01
Book a session
Choose a 90-minute time slot that works for your schedule.
Reserve your spot to work directly with me in a 1:1, private Brand Compass strategic session.
02
Do the workbook
Instantly access the Brand Compass Workbook. Complete it at your own pace.
Before the call, you’ll complete a focused workbook designed to extract your Purpose and Differentiator so we can maximize our time together.
03
Get clarity
Walk away with clarity and a 1-page brand brief summarizing your purpose and differentiator.
Get a verbal translation of your messy, intuitive vision—turned into strategic language that sticks. And, you’ll get a 1-page Brand Brief that captures it all.
THE FIRST STEP TO CREATE A BRAND STRATEGY
You don’t need another consultant. You need a strategic translator.
For 20+ years, I’ve helped Founders of fast-growing companies translate their instinctive purpose and differentiator into clear, strategic brand language that inspires everyone around them.
“Collaborative, thought provoking, and productive. Amelia handled each challenge with the confidence and precision of a master conductor.”
JAIME RAE TURNBULL
Founder, JRT Communications
“I’m already seeing the results of this work through increased customer engagement and sales, and it feels great.”
DIANE WELLS
Founder, DEW GOODS
“Amelia asked tough questions about growth, accountability and the kind of culture we’re creating. It was raw, energizing and clarifying.”
Socha Capital
DOUGLAS W AUMONT
Clarity is a competitive advantage.
WHY I MADE BRAND COMPASS:
Say what you mean and build what you believe in.
Founder to Founder—when you’re growing fast, clarity can feel like a luxury. You’re making decisions on the fly, leading a team, adjusting to new complexity.
But here’s what I’ve learned after two-decades working alongside Founders to lead fast-growing companies as they scale: Clarity is not a luxury. It’s a competitive advantage.
When you know exactly why you do what you do—and what makes you different—you lead with more confidence, make sharper decisions, and build a brand that can scale without losing its soul.
A Vision is just an idea until you convince people to take action.
Being stuck in your head, struggling to find the right words, is a frustrating place for an action-oriented, purpose-driven Founder to live.
I created the Brand Compass because every Founder needs language that feels as true and powerful as their Vision. This isn’t about branding fluff. I don’t do fluff. It’s about giving you clarity to grow with purpose, on purpose.
Meet Amelia Ellenstein
BUSINESS GROWTH GUIDE, AUTHOR, & AMBITIOUS ADVENTURER
DEDICATED TO THE PURSUIT OF YOUR POTENTIAL.
When it comes to purpose-aligned achievement, you could say I walk the talk.
I helped build a $1 Billion company. Then, I left my high-profile job to walk 1000’s of miles across America in search of a more meaningful way to achieve.
Along the way I learned that the only thing more satisfying than accomplishing our biggest goals is finding satisfaction in the process. Otherwise, we haven’t achieved much have we?
Today, more than 2,500 leaders—from founder-led start-ups to billion-dollar giants—have used my systems to build brands and lives around their values.
WHAT FOUNDERS HAVE TO SAY:
“
Collaborative, thought provoking, and productive. Amelia handled each challenge with the confidence and precision of a master conductor.
JAIME RAE TURNBULL
FOUNDER, JRT COMMUNICATIONS
“
KEVIN X. SMITH
Amelia is truly brilliant to work with. Strategic, creative, and fun. She guided me to get the clarity I needed to expand my business.
KATHRYN KIRCHER
FOUNDER, K KIRCHER HOME
“
Amelia kept it fun and engaging for the whole group (not easy!). She helped us come away with meaningful ideas for positive change.
FOUNDER, AUSTIN WEALTH MANAGEMENT
Frequently Asked Questions:
The most common questions clients ask when they’re just getting started.
Don’t see your question on the list?
Ask me here.
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A brand strategy isn’t an advertising campaign. Or, a logo. Or, a whiz bang website. Though, whiz bang marketing projects are very often the result.
A brand development strategy is an intentional business plan that comes before the advertising campaign. It’s the foundation that the marketing—and everything else from your selling process to your employee training—is built upon, so that you confidently, consistently, and purposefully grow.
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My proprietary brand strategy process has been applied by more than 2,500 leaders. It’s been put to use by solo entrepreneurs and by leaders serving thousands of employees, in industries as wide and varied as financial start-ups, e-commerce companies, retail chains, and cultural non-profits. No matter the business or service, if you have a brand, I can help.
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My clients are CEOs, Founders, and Solo-Entrepreneurs in growing and changing businesses.
Collaborative
Ready to make decisions and take action
Looking for an organized process
Open to feedback and new ideas
A desire to do hands on work
Purpose-driven
Wants to learn
Seeking executive level, expert guidance
Looking for a long-term business strategy to drive growth
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Yes! Business Consulting and Leadership Coaching services are available to those who have a brand strategy in place. We can refine or build on what you have.
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More than 2,500+leaders—from financial advisors and retail sales experts, to cultural leaders and alchemists in the wellness industry—have used this branding framework to unlock the clarity they need to build a business around their values and grow. Trust me, you can do this, too.
The Brand Strategy Library:
What is the difference between brand strategy and marketing?
There's a crucial difference between brand strategy and marketing: Brand strategy is driven by internal motivation, defining who you are at your core, while marketing drives external action, communicating that identity to the world. One comes first, the other follows. Let's unpack it >
When is the Right Time to Create a Brand Strategy?
Whether you’re a fast-growing start up pulled in 1,000 directions or a legacy-brand ready to recharge, there’s a crucial question to answer: When is the right time to create a brand strategy to set your business up for lasting success? Find out here >
The most powerful brands are often born from a leader's unique and compelling vision – a spark of insight that illuminates the path forward. But what happens when that brilliant clarity is something only you can see? Here’s everything you need to know >
How to Align Your Team with Your Vision
A brand promise is not a marketing slogan. It's the commitment you make with everyone who engages with you—customers, employees, and partners. Learn three ways to bring your brand promise to life >