Ala Kukui
Design a sustainable tourism brand and increase engagement at a Native Hawaiian nonprofit.
Result: Sold-out retreats, new local programming, and access to new grant funding.
Work Highlights:
Built the brand strategy for a Hawaiian cultural nonprofit around the vibrant local community.
Developed a sustainable tourism program in collaboration with four Native Hawaiian non-profits, designing and marketing wellness experiences in the hula tradition.
Mapped the guest journey then built a comprehensive event guide, outlining programming operations to facilitate best in class experiences across all touch points.
