The Chaos Cure
The Chaos Cure is a hands-on engagement to clarify your growth goals, build a plan to achieve them, and put the systems in place so your team can execute—without your involvement every step of the way.
STOP SPINNING YOUR WHEELS. START MAKING PROGRESS.
Turn your big ideas
into a plan of action
You set goals in January. By March, everyone's working on something different.
You explain the plan in the all-hands. Two weeks later, no one can repeat it back.
Your team is talented, but execution is inconsistent and unpredictable. Every initiative requires your direct involvement to move forward.
In The Chaos Cure, we fix that—by turning your goals into a clear plan with the systems and rhythms your team needs to deliver results without you driving every decision.
$650+ Million in client sales growth
20
20+ Years leading brand and growth strategy
2,500+ leaders trained through workshops and programs
This is for you if you’re spending 90% of your time working in the business.
You've been in business 2-10+ years (past the start-up stage).
You employ 8-100+ people… and keep adding more.
It’s chaotic–the day to day grind is getting in the way of important work.
You're the bottleneck (everything runs through you).
LET’S FIX IT:
Your people can’t keep up.
You're redoing work because no one gets it like you do. Strategic planning happens in crisis mode, not systematically. Priorities shift. Projects stall. Why doesn’t anyone seem to take initiative or ownership?
It’s not a motivation problem. It’s a confusion problem.
Clearly communicate your growth goals and make a plan to accomplish them with The Chaos Cure—break the cycle of Founder / CEO dependency once and for all.
“Collaborative, thought provoking and productive. Amelia handled each challenge with the confidence and precision of a master conductor.”
FOUNDER & CEO, JR Turnbull Communications
JAIME RAE TURNBULL
so your team can achieve it.
Clearly define success
BEFORE CHAOS CURE
Your have a big, messy problem and no one’s quite sure what to do.
?
→AFTER CHAOS CURE
You have clear decisions, priorities, and next steps, so people always know what to do.
!
THE CHAOS CURE IS:
A complete system for Founders & CEOs who are ready to stop surviving and start scaling:
Get off the hamster wheel. Replace reactive chaos with proactive planning rhythms that actually stick.
Turn goals into a plan that's clear enough for your team to execute without your constant involvement.
Build a culture of ownership where your people take initiative, make decisions, and deliver results.
Scale your leadership. Evolve from Chief Doer to strategic CEO—without losing what makes your company great.
Sustain momentum quarter after quarter with a structure that keeps you accountable and your team aligned.
HERE’S HOW IT WORKS:
Schedule a 15-minute strategy call to determine fit. We'll diagnose your biggest execution bottlenecks and define what success looks like for your company in the next 90 days.
Book it.
Together we build your Growth Road Map—a clear, executable strategic plan tied to your most critical goals. We align your team around priorities so everyone knows what they're working toward and why.
Build the plan.
We’ll track progress, solve problems before they become crises, recalibrate as needed, and keep you operating as the strategic leader your company needs.
Execute together.
You’ll walk away with a complete operating system.
Everything you need to align your team and accomplish your growth goals with confidence.
HERE’S WHAT YOU GET:
Your Growth Roadmap. A clear, prioritized strategic plan tied to your critical goals—written in language your team can understand and use.
Your 90-Day Execution Plan. Break annual goals into quarterly sprints with clear milestones, owners, and accountability structures. No more drifting between all-hands meetings.
Your Decision Making Framework. A set of criteria your team can use to make brand-aligned, strategy-aligned decisions without running everything through you first.
Your Growth Operating System. Repeatable planning rhythms (weekly check-ins, leadership meetings) that keep everyone focused, accountable, and moving in the same direction.
Ongoing Strategic Partnership. Access to Amelia for real-time problem solving, strategic recalibration, and accountability as you build momentum quarter over quarter.
Plus:
Goal-setting workshop with your leadership team.
Written strategy documentation for team distribution.
Email access between sessions for urgent questions.
Quarterly strategic review and planning reset.
The Chaos Cure Experience
A 3-PHASE PROCESS
Diagnose & Design:
Get clear on where you are and where you’re going.
Deep-dive diagnostic to uncover your execution bottlenecks. We dig in together to find exactly where execution is falling apart. Then, define your growth goals, non-negotiables and what success looks like in 12-months.
At the end of this phase, you’ll have a complete Growth Road Map with achievable goals for the year.
Align & Launch
Get your team bought in and moving.
The goal isn't another all-hands presentation. It's getting your people genuinely aligned—clear on priorities, clear on their role, and equipped to take action without running everything through you first.
At the end of this phase, your entire leadership team will be bought into your growth plan, understand what success looks like, and be ready to take action using a complete set of tools.
Keep momentum. Scale with confidence.
It's easy to slide back into old patterns. This is where we stay ahead of the chaos together—recalibrating your plan, solving the hard problems early, and keeping you operating as the leader your company actually needs.
By the end of this phase, chaos is no longer your default operating mode. You have a rhythm. Your team has ownership. And for the first time, the business is growing without you holding it together.
Execute & Sustain
Trusted by more than 2,500 leaders.
A PROVEN BRAND STRATEGY FRAMEWORK
This framework has been applied by CEOs leading thousands of employees and entrepreneurs in growth mode.
“Amelia kept it fun and engaging for everyone—not easy! She helped us come away with meaningful ideas for positive change.”
KEVIN X. SMITH
Partner, Austin Wealth Management
“Amelia helped us sharpen our brand. We dove deep into our DNA, asked hard questions, and came out with clarity and conviction.”
JAMIE THOMPSON
Socha Capital
Choose your format:
2-Day Workshop
for CEOs, Founders & their teams
This in-person, 2-day workshop is designed to unify a team with clarity. Invite up to 12 leaders to this private engagement at your office or off-site location.
2-Day, Brand Breakthrough for CEOs, Founders & their Teams: $12,950
8 Virtual Sessions
for Solo-Entrepreneurs
& Small Business Owners
Designed for busy solo-entrepreneurs and small business owners, this high-touch intensive combines 8 private, 1:1 virtual sessions with in-depth online tools and resources you can complete at your own pace.
8 Virtual Sessions for Solo-Entrepreneurs & Small Business Owners: $7,950
IMMEDIATELY PUT YOUR BRAND STRATEGY TO USE:
Align your brand, business and team right away.
Put an end to confusion. Get total clarity so you can make decisions easier and build your business with confidence.
Inspire your customers to buy with a consistent customer experience that delivers your brand promise…always.
Stand out from the competition. Develop clear and consistent marketing that’s authentic and compelling.
Be consistent. Accomplish goals that are unified by your brand strategy—in every part of your business.
Create a plan to grow. A brand strategy is the guidebook for how you want to grow.
Nurture a company culture that you love by hiring people that bring your brand strategy to life through their actions.
WHY I MADE BRAND BREAKTHROUGH:
Clarity is a competitive advantage.
When leaders are confused they don’t know where to lead. When customers are confused, they don’t buy.
Fast-growing companies don’t need more complexity—the chaos of growth is complex enough. They need more clarity.
Over the years, I’ve sat across from countless purpose-driven Founders and CEOs with heart and drive. But their Vision was messy and their team wasn’t aligned. It was easy to see why marketing was inconsistent, team communication unclear, and new initiatives fell flat: Confusion.
Confusion isn’t a business problem. It’s a clarity problem. And we can fix it faster than most people think.
That’s why I created Brand Breakthrough—to guide Founders & CEOs of growing companies to breakthrough the messy middle of growth and build a purpose-driven company with brand strategy.
THIS IS HOW YOU ALIGN EVERYONE AND EVERYTHING.
Frequently Asked Questions:
The most common questions clients ask when they’re just getting started.
Don’t see your question on the list?
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A brand strategy isn’t an advertising campaign. Or, a logo. Or, a whiz bang website. Though, whiz bang marketing projects are very often the result.
A brand development strategy is an intentional business plan that comes before the advertising campaign. It’s the foundation that the marketing—and everything else from your selling process to your employee training—is built upon, so that you confidently, consistently, and purposefully grow.
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My proprietary brand strategy process has been applied by more than 2,500 leaders. It’s been put to use by solo entrepreneurs and by leaders serving thousands of employees, in industries as wide and varied as financial start-ups, e-commerce companies, retail chains, and cultural non-profits. No matter the business or service, if you have a brand, I can help.
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My clients are CEOs, Founders, and Solo-Entrepreneurs in growing and changing businesses.
Collaborative
Ready to make decisions and take action
Looking for an organized process
Open to feedback and new ideas
A desire to do hands on work
Purpose-driven
Wants to learn
Seeking executive level, expert guidance
Looking for a long-term business strategy to drive growth
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Yes! Business Consulting and Leadership Coaching services are available to those who have a brand strategy in place. We can refine or build on what you have.
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More than 2,500+leaders—from financial advisors and retail sales experts, to cultural leaders and alchemists in the wellness industry—have used this branding framework to unlock the clarity they need to build a business around their values and grow. Trust me, you can do this, too.