Work Highlights:

• Led a creator collaboration with Nigel Barker of America’s Next Top Model, managing the business partnership and coordinating the work across web, retail stores, and catalog.

• Designed the visual identity, brand standards, visual merchandising, store environment and signage design, and managed roll out of the Urban Collection across stores in 5 states.

• Co-produced the #sofaselfie social campaign and experiential events attended by 7,500, driving a 12% increase in social following and national press.