Scott Shuptrine Interiors

Evolve a luxury interior design brand.

Result: The brand expanded into two flagship galleries and 8 “stores within a store.”

Work Highlights:

  • Directed a cross-functional team including Merchandising, Marketing, and Store Design to reimagine a cult-favorite interior design brand.

  • Established omni-channel visual identity and brand standards applied across web, retail store, TV and Catalog.

  • Managed a multi-disciplinary creative team to design and build flagship stores in Chicago and Detroit.