Work Highlights:

• Directed an innovation team including Merchandising, Marketing, Operations and Store Design to leverage technology to develop PureSleep, a performance mattress brand.

• Established omni-channel visual identity and brand standards applied across web, retail store, TV and Catalog and managed a multi-disciplinary design team.

• Managed a multi-disciplinary creative team to design and build 40 flagship stores that would grow into 150 stores and franchisees across the US.