Million Dollar Charity Challenge
Experiential events built to connect community to a Founder’s mission.
Result: $20MM raised for women and families in need.
Work Highlights:
Co-produced the Million Dollar Charity Challenge — leading creative direction and storytelling for a philanthropic platform that delivered grant funding to 50 nonprofits annually.
Designed an experiential event series across 3 cities, attended by 1,500 innovators, business leaders and philanthropists that directly raised $1MM.
Led a creative team to design a Webby Award-winning website for one of the Charity Challenge recipients — America’s Thanksgiving Day Parade.
America’s Thanksgiving Day Parade
Digital ExperienceAmerica's Thanksgiving Day Parade is a Detroit tradition attended by nearly a million people and broadcast to 185 cities nationwide. This website grabbed attention, too — receiving a Webby Award for design.
