Reenergize a 48-year old retailer to become a $1B brand.
Art Van Furniture
As Vice President of Brand Strategy, Store Design & eCommerce, I built and managed a multi-disciplinary creative team to create and implement Art Van's first formal brand strategy around one customer—the busy mom—then aligned every channel, every store, and every creative team behind it.
Integrated Marketing
Omnichannel
Brand Strategy
eCommerce
Creative Operations
Flagship Store Design & Build
Visual Identity
Storytelling Ecosystem
Catalog
Creative Studio Management
Cross-Functional Team Leadership
“The Art Van Promise” — brand book sample pages:
