Work Highlights:

• Led and evolved the company’s first formal brand strategy to empower busy moms — “The Art Van Promise” — using consumer insights and company values. Directed the omni-channel rollout supporting a 3x sales increase to $1B.

• Developed best in class digital and mobile strategies to turn around an underperforming eCommerce site — redesigning the site, establishing creative operations and SEO/SEM driving a 5x sales increase online.

• Led the design of a "Store of the Future" coordinating Marketing, Merchandising, Visual Merchandising, Store Design, Ops, and Real Estate to strengthen market distinction. Directed a multidisciplinary creative team through a 5-state expansion from 37 to 98 stores.

• Turned around a 50-person multidisciplinary creative studio by mentoring team members and raising the creative standard with clear performance goals and continuous-learning practices — including training and an annual creative conference. Result: the engagement ranking jumped from last to #1 in a company of 1,500.