
High Performance.
Full Potential.
Deep Purpose.
Survival-mode is not a strategy.
Checking off your to-do list is not the same as making progress.
You can clear your inbox, sit in back-to-back meetings, and still end the day no closer to the outcomes that actually matter.
The old way prioritized being busy. The new way prioritizes purpose-driven growth.
YOUR TO-DO LIST DOESN’T RUN YOUR COMPANY. YOU DO.
Done-with-you strategies for Entrepreneurs who are ready to master the chaos of growth and bring their Vision to life with purpose-driven clarity.
WELCOME
Brand Strategist, Business Growth Advisor and Leadership Coach dedicated to the pursuit of your potential.
I’m Amelia
YOU COULD SAY I WALK THE TALK
I helped build a $1 Billion brand. But success didn’t feel like I thought it would.
I felt trapped by my to-do list and caught in a cycle of productivity that prioritized today’s fire over my long-term vision to grow.
So, I left my high-profile job to find new ways of working toward very big goals.
I walked 1000’s of miles across America, paddled 2000+ miles on the Mississippi River, studied mindfulness in Hawaiʻi and founded this strategic brand and leadership company from a mostly-off the grid cabin in the woods. (Along the way I helped set a Guinness World Record.)
The journey taught me something important about productivity: Our to-do lists limit our potential by trapping us in a superficial cycle of thinking small.
But, my Vision for my life is big and my purpose is deeper than my to-do list. And, I have a hunch that you might feel the same.
Our to-do lists limit our potential by trapping us in a superficial cycle of short term thinking.
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Today, more than 2,500 purpose-driven leaders—from founder-led start-ups to billion-dollar giants—have used my systems to get the clarity they need to build high-performing brands and careers around their values (not their to-do list).
GET CLARITY & GROW.
Guiding Founders and High-Achievers to get the clarity they need to build high-performance brands and careers around their values since 2003.
Who I work with:
Entrepreneurs leading growing teams who are ready to communicate with impact.
Established founders navigating growth who need to align their brand, business and team to achieve big goals.
Business Leaders & Non-Profit Directors who are at a pivot point and need to lead their team into a new future.
High-Achievers that are ready to become the leader they imagine they can be.

MAKE AN UNDENIABLE IMPACT
Turn the everyday whirlwind into a purpose-driven path forward.
FOUR WAYS TO WORK TOGETHER:
Big ideas are hard to express. Bringing them to life is even harder. Clearly communicate your purpose so everyone understands the big picture—and is inspired to bring it to life.
Clearly communicate your purpose.
Cut through the messy middle of business growth—unclear priorities, mixed marketing messages, a team that struggles to grow, a hazy view of the future. Go from “herding cats” to purpose-filled alignment in just 2-days.
Align your brand, business & team.
You have the vision, the ambition, and the drive. It’s not lack of potential. It’s the frustration of knowing there’s more in you, but not knowing how to unlock it. Become the leader you imagine you can be with leadership coaching
Become the leader you imagine.
Sometimes success doesn’t feel like it should. The truth is, you could cross everything off your to-do list and never feel satisfied. Learn how to add purpose to the process of goal pursuit and achieve fulfilling goals.
Make fulfillment your strategy for success.

Amelia is truly brilliant to work with—strategic, creative, and fun. She guided me to get the clarity I needed to expand my business.
KATHRYN KIRCHER
FOUNDER, K KIRCHER HOME